Bravia XR Master Series Z9J – See how close you can get to the real world on this big screen 8K1 TV, powered by the revolutionary Cognitive Processor XR. The world’s first cognitive intelligence TVs, the Bravia XR series takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Key Features:

XR Picture

Visionary 8K pictures, as perceived by the human eye – Enjoy 8K picture quality that feels deep, natural and real. This revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full Array LED panel, pictures pop from the screen with deep blacks and immersive brightness.

XR Sound

Turn any sound into a truly immersive experience – Advanced speaker technology with the Cognitive Processor XR turns any sound source into an immersive sound experience. Lose yourself in cinematic surround sound and accurate sound positioning, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

XR Color

A wide palette of naturally beautiful colors – See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.

XR Triluminos Pro

Powered by Sony’s Cognitive Processor XR, this TV reproduces color in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing powered by Bravia XR takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures, and natural colors.

XR Contrast

Real life depth with deep blacks and intense brightness – Feel breathtaking contrast, just as in real life. The Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster 15, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights.

XR Clarity

Recreating lost 8K texture, the intelligent way – Whatever the content or source, you’ll enjoy entertainment close to 8K resolution with XR 8K Upscaling. The Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world picture quality. See details such as naturally defined feathers and sharply outlined claws.

8K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Sony’s Bravia XR processor precisely analyzes and processes data to power 8K pictures with four times the resolution of 4K for scenes rich in depth, texture and detail.

8K XR Smoothing

XR Smoothing creates smooth, natural 8K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades, and gradations, making them look incredibly real.

XR Motion

Intelligent motion processing for fast-moving, blur-free scenes – Watching sports and fast-moving movies just got a whole lot better. The Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright, and clear.

4K/120fps

Get the edge on the competition with Bravia. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports, and high-performance games with instant on screen action. You’ll also enjoy ultra-smooth gaming with reduced input lag less than 6.0 ms, with 4K/120fps and dedicated Game Mode.

XR Surround

All your entertainment upscaled to 3D surround sound – With Bravia XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers, while the Voice Zoom 2 feature enhances voices for clearer dialog. Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity. 

XR Sound Position

The frame is the speaker, sound matches action – For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this Bravia XR 8K TV, sound matches precisely with what’s on the screen for a truly immersive experience. Front-facing subwoofers provide powerful bass, no matter where you place your TV.

Hands-free entertainment with help from Google

With hands-free help from Google Assistant, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, “Hey Google, what should I watch?” Even get answers on screen, control smart home devices, and more. Easily control your smart home – Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices.

Works with Alexa

Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume, and more.

Chromecast built-in

Chromecast lets you cast your favorite videos, games, and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Control all your devices with one smart remote

All your connected devices can be controlled with Sony’s smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds

Bring the theater experience home, enjoy movies included with Bravia XR

10 movies to redeem with 24 months of unlimited streaming.

Recycle. Renew. Reduce.

The Bravia XR TV series is not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of the large-screen models.

X-Wide Angle and X-Anti Reflection

The X-Wide Angle panel keeps pictures beautiful from any angle, so even people watching at the sides get as satisfying an experience as those from the center. And with X-Anti Reflection, pictures are much clearer with less light reflection.

Minimalist design—all immersion, no distraction

The minimalist one slate design embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.

Intuitive 3-way multi-position stand

Versatile for any TV placement, a 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Metal Flush Surface for immersive viewing

The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what’s around it.

Clutter-free, all-round beauty

A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back.

Premium brushed aluminum remote with backlight

The premium-design remote in brushed aluminum with hairline finish feels ergonomic, while the illuminated keys are visible in the dark.

Supreme picture quality and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. The unique ambient optimization technology with light and color sensors automatically adjusts picture and sound to your environment.

IMAX Enhanced

This Sony smart TV is IMAX Enhanced certified, meaning it’s optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content.

Acoustic Auto Calibration

No matter where you’re sitting, this TV detects your position and optimizes sound so you’ll enjoy the same sound quality as if you’re sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimized to your room.

Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.

Bravia Core

A huge number of movies are included and waiting for you. With Bravia XR technology, Pure Stream, and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.

Dolby Vision and Dolby Atmos

Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.